General Mills CMO Ivan Pollard knows a thing or two about agencies. He was a partner at clever media consultancy Naked before joining Coca-Cola as one of its marketing bosses. But his current North American agency review seems to have rattled a few cages. It’s rather reminiscent of Audi’s travails in the UK, trying to ...
General Mills CMO Ivan Pollard knows a thing or two about agencies. He was a partner at clever media consultancy Naked before joining Coca-Cola as one of its marketing bosses. But his current North American agency review seems to have rattled a few cages. It’s rather reminiscent of Audi’s travails in the UK, trying to ...