Naked owner Photon looks for big cash boost
Just two years ago London’s most successful media strategy company Naked was sold to go-go Australian marcomms company Photon in a deal worth £16.5m. It’s to be hoped the Naked boys got their money in...
View ArticleFive things you didn’t know about advertising agencies: 2000s (2)
In the 2000s agencies jumped through endless hoops to try to make themselves cool and trendy again; even to the point of decrying good ‘ole paid-for advertising on TV and in other above-the-line media...
View ArticleDentsu strengthens India presence with $50m buyout of partner Sandeep Goyal
Japanese advertising giant Dentsu has made a timely move to strengthen its position in the rapidly-growing Indian advertising market with the purchase of entrepreneur Sandeep Goyal’s 26 per cent stake...
View ArticleIs former Interpublic exec Steve Gatfield the man to turn round clever media...
Naked’s a funny one, now owned by Australian marcoms group Photon (which has problems of its own) is does rather look these days like a company whose best times are behind it. The UK company, along...
View ArticleFormer Microsoft exec Richard Dunmal tries to map out a digital future for Naked
Does ‘clever media’ communications planning agency Naked have a future? The jury must be out as the British-born company that expanded around the world by offering clients a new spin on their media...
View ArticleNaked’s Jon Wilkins takes top role at Karmarama
UK agency group Karmarama has replaced former executive chairman Nicola Mendelsohn, who left to head up Facebook Europe last year, with Naked founder Jon Wilkins (left). Wilkins will become an equity...
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Former adman Ivan Pollard riles agencies with General Mills ad review terms
General Mills CMO Ivan Pollard knows a thing or two about agencies. He was a partner at clever media consultancy Naked before joining Coca-Cola as one of its marketing bosses. But his current North...
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